Instancy

Does anyone know about Instancy http://www.instancy.com/ ? It appears from their web site that they are combining numerous elements of training including knowledge management, online communities, collaboration, conferencing, learning management and performance support and enabling easy distribution via multiple technologies. Traning industry times
http://www.trainingoutsourcing.com/ti-times/TI-Times.asp is now using them to deliver their weekly updates. I am interested if anyone has seen other applications/usage such as an equivalent to RoboHelp for knowledge management etc?