Apple prices new OS with a nod to apps marketing

Leveraging the success of its app store approach (arithmetic reduction in download prices exponentially increase sales), current users of Mac OS X "Leopard" will pay only $29 to upgrade to Mac OS X 10.6 “Snow Leopard": http://pogue.blogs.nytimes.com/2009/06/11/snow-leopard-takes-a-page-from-the-app-store-playbook/?emc=eta1